About Cattlemen’s Days Tough Enough to Wear Pink

TETWP A Community Approach to Address Rural Breast Cancer Need Posters

Our Mission:

Cattlemen’s Days Tough Enough To Wear Pink (TETWP) is dedicated to providing comprehensive support to our community in the fight against cancer.

Breast cancer is our #1 focus, but our programs are now open to people who are diagnosed with any type of cancer.

Our Vision: Helping the Community

According to the National Cancer Institute, 49-52 residents of Gunnison County seek treatment for various types of cancer every year.  All monies raised assists the residents of Gunnison and Hinsdale Counties providing support in education, mammograms, ultrasounds and further diagnosis.

Cattlemen’s Days Tough Enough to Wear Pink Strategic Plan

Strategic Plan 2018 – 2020 (PDF, 90KB)
Learn about our strategic plan for cancer care services in the Gunnison Valley from 2018 – 2020.

How TETWP works:

Residents of Gunnison and Hinsdale Counties (Lake City) who wish to access TETWP assistance must first go to their healthcare provider.  Those who do not have a health care provider may contact the Public Health offices who will refer them to a physician.  During an office visit with a physician, the physician will determine the need for a mammogram.  Age, family history and personal history are all part of the deciding factors leading to whether a mammogram is needed or not.  Only a physician can help you with this process.  Qualifying for a mammogram or diagnostic breast imaging service is at the physician’s discretion.  Like a prescription for medicine, the physician will fill out an order for a mammogram.  The patient then takes the prescription to Patient Financial Services at Gunnison Valley Health who will provide vouchers for those in need.

Patient Assistance Fund Application

Video documentary of Cattlemen’s Days TETWP:


Cattlemen’s Days Tough Enough to Wear Pink is a 501-C3.



Cattlemen’s Days is the longest continuously running rodeo in the U.S.A. Cattlemen’s Days and the Cattlemen’s Days Tough Enough to Wear Pink Organizations work together to raise funds and breast cancer awareness in a sea of pink.  Read more on this page and also on their website at www.CattlemensDays.com.

Gunnison Valley HealthGVH-Logo

Tough Enough To Wear Pink has committed to on going annual support at GVH and we have a detailed strategic plan to carry out our goals.
Please see our page about our GVH Partnership.
Or, see their website for more information.


Living Journeys

Living Journeys Logo

We work with Living Journeys providing emotional support for breast cancer patients.
Please visit their website for more information.