About Cattlemen’s Days Tough Enough to Wear Pink

About Cattlemen's Days Tough Enough to Wear Pink

Our Mission:

Cattlemen’s Days Tough Enough To Wear Pink (TETWP) is dedicated to providing comprehensive support to our community in the fight against breast cancer.

Our Vision: Helping the Community

According to the National Cancer Institute, 49-52 residents of Gunnison County seek treatment for various types of cancer every year.  All monies raised assists the residents of Gunnison and Hinsdale Counties providing support in education, mammograms, ultrasounds and further diagnosis.

Cattlemen’s Days Tough Enough to Wear Pink Strategic Plan

Strategic Plan 2018 – 2020 (PDF, 90KB)
Learn about our strategic plan for cancer care services in the Gunnison Valley from 2018 – 2020.

How TETWP works:

Residents of Gunnison and Hinsdale Counties (Lake City) who wish to access TETWP assistance must first go to their healthcare provider.  Those who do not have a health care provider may contact the Public Health offices who will refer them to a physician.  During an office visit with a physician, the physician will determine the need for a mammogram.  Age, family history and personal history are all part of the deciding factors leading to whether a mammogram is needed or not.  Only a physician can help you with this process.  Qualifying for a mammogram or diagnostic breast imaging service is at the physician’s discretion.  Like a prescription for medicine, the physician will fill out an order for a mammogram.  The patient then takes the prescription to Patient Financial Services at Gunnison Valley Health who will provide vouchers for those in need.

Patient Assistance Fund Application

Video documentary of Cattlemen’s Days TETWP:



Cattlemen’s Days Tough Enough to Wear Pink is a 501-C3.


Gunnison Valley HealthGVH-Logo

Tough Enough To Wear Pink has committed to on going annual support at GVH and we have a detailed strategic plan to carry out our goals.
Please see our page about our GVH Partnership.
Or, see their website for more information.


Living Journeys

Living Journeys Logo

We work with Living Journeys providing emotional support for breast cancer patients.
Please visit their website for more information.


Cattlemen’s Days is the longest continuously running rodeo in the U.S.A. Cattlemen’s Days and the Cattlemen’s Days Tough Enough to Wear Pink Organizations work together to raise funds and breast cancer awareness in a sea of pink.  Read more on this page and also on their website at www.CattlemensDays.com.

Casting For RecoveryCasting For Recovery Logo

Casting for Recovery breast cancer retreats bring women into nature, to relax, share cancer experience with other survivors, & learn the therapeutic sport of fly fishing. They also include counseling and medical education.

TETWP is covering the costs for two women from the Gunnison Valley to attend the 2016 Casting for Recovery Retreat.  The location of the retreat has not been announced yet and there will be an application process soon to choose these women.

Please see their website for more information.

Together We Are Tough Enough

Get Your Stickers Today!  Gunnison Valley – Together We Are Tough Enough Stickers have been distributed throughout the community. Read more…

Covid Tough Together Merch

If you LOVE the Gunnison Valley – Together We Are Tough Enough Sticker, we are having buffs AND sweatpants made with the logos!

You can click the image above to purchase these items. Pat’s Screen Printing can mail these items to you or you can pick them up after ordering right outside of their shop on Main Street in Gunnison.

$2 of every buff sold and $8 of every pair of sweatpants sold will go to the Gunnison Tough COVID19 Response Fund allowing TETWP to purchase MORE gift certificates from local businesses to be given to our frontline workers!


If you would like to donate to the Gunnison Tough COVID19 TETWP Response and have MORE local businesses supported through this initiative, visit our donate page or mail a check to PO BOX 1203, Gunnison, CO 81230 (please note Gunnison Tough Fund).

Donate to Cattlemen's Days Tough Enough To Wear Pink


Cattlemen's Days TETWP Partners


Shop at Amazon Smile. Designate Cattlemens Days Inc. as your charity and .5% of your purchases are donated to promote community activities within Gunnison County, including the rodeo, parade, dances, breast cancer awareness, and funding breast cancer support programs.