Join the Posse

Coming in October! Get a mammogram in October (Breast Cancer Awareness Month) at GVH and bring a friend to get her mammogram to get a girls’ night out on us! Details, terms, and conditions coming soon.

Pink in the Rink

Patient Transportation

Cattlemen's Days TETWP Makes a Difference

Donors Make It Happen!

Cattlemen’s Days Tough Enough to Wear Pink

Join the Posse Home Highlight Link

What a Great Summer!

This summer was busy, a grand time, stunning, and filled with incredible effort to support cancer patients in our valley 💖 We are incredibly grateful – thank you to all that played a part in the TETWP Songwriter Shuffle, Pinkapalooza, Cattlemen’s Days TETWP Rodeo, Cattlemen’s Days Parade , Pedal for Pink, Grits, Guts, Gals & The GOONIES, and the Poker Ride & BBQ! #gunnisontough #tetwpgunnison #breastcancerawareness

2021 TETWP Annual Poker Ride & Ambush Ranch BBQ

Cancer Does Not Stop Because of COVID19, and Neither Do We!

Cattlemen’s Days TETWP is still working as usual to help take care of those in our community battling cancer.  We are keeping all our programs running, deeply sanitizing our vehicles in between uses, helping to cover the cost of lodging, and providing other important supports to those in our community battling cancer during these difficult times.

Please do not hesitate to reach out if you or someone you know needs help in their fight against cancer. We are here for you!

Read a special letter from our Executive Director about our COVID 19 Response and how you can support our community.

COVID-19 Resources for Gunnison County

Gunnison County COVID-19 Resources

If you or someone you know is at risk and self-isolating at home, ill with COVID-19 symptoms, or quarantined and need groceries or prescriptions delivered to your home; Gunnison County has set up a grocery delivery service. You can call (970) 641-7959. Deliveries are by drivers trained to safely handle your order and are available throughout the valley 7 days a week from 9:00 till 5:00.

Information and updates are posted at 11:00 am and 6:00 pm Monday-Saturday at . You can find information on the latest public health orders, number of cases, etc. on this website.

Please feel free to reach out if you have any questions. Stay well.

Our Mission:

Cattlemen’s Days Tough Enough To Wear Pink (TETWP) is dedicated to providing comprehensive support to our community in the fight against breast cancer.

Breast cancer is our #1 focus, but our programs are now open to people who are diagnosed with any type of cancer.

TETWP Together We Are Tough Enough COVID 19

We want to thank you for all you have done to support our organization and our community for so many years.

You are a part of our TETWP family and we sincerely hope that you are healthy and happy!

Helping and Healing

A Letter from our Executive Director

To the Cattlemen’s Days Tough Enough To Wear Pink Family,

When a person gets diagnosed with cancer it is an immediate life-changing moment.  They lose control of so many things and can often feel scared, angry, alone, stressed, and like they no longer have control over their own life.  They have to listen to others’ advice and decide what path is best for them.  It is a deeply emotional and confusing time.

Those same feelings are happening now, across the world,  in this life-changing time of COVID 19.

So what do you do when you are faced with these tough times?

You surround yourself with your most beloved family and friends and you get through it with their love and support.

TETWP has become an important part of the support family for so many in the Gunnison Valley.   Not everyone has the emotional or financial strength they need to get through a life crisis and it is our goal to help keep people strong and loved during this time of cancer in their life.  People of all ages are being diagnosed with cancer in the Gunnison Valley at an alarming rate and we want to make sure they get the help they need.

Family means so much to us and we know that without the strength of our TETWP family we would be lost.  The TETWP family would not be complete without everyone’s love and support……. including full and part-time residents, visitors, volunteers, and sponsors.  Each of you is what makes this organization so special and without you, TETWP would never be the same.

We are all navigating and processing so much right now.   We are figuring out where our hearts truly want to be.   We hope that yours will continue to be with the TETWP family so we can continue to help those diagnosed with cancer, continue to run our essential programs, and make sure people get their life-saving mammograms!

Thank you,

Heidi Sherratt Bogart
Executive Director – Cattlemen’s Days Tough Enough to Wear Pink

We are a 501(C)(3) organization.

GVH TETWP Ladies Spa Night Flyer 2021

Excellence in Breast Care


If you would like to donate to the Gunnison Tough COVID19 TETWP Response and have MORE local businesses supported through this initiative, visit our donate page or mail a check to PO BOX 375, Gunnison, CO 81230 (please note Gunnison Tough Fund).

Donate to Cattlemen's Days Tough Enough To Wear Pink

TETWP Support Testimonial

TETWP Songwriter Shuffle Music
Missing the music? Us too, that’s why we made a playlist!

Support the Songwriters who made this year’s event possible!

Cattlemen's Days TETWP Partners


Shop at Amazon Smile. Designate Cattlemens Days Inc. as your charity and .5% of your purchases are donated to promote community activities within Gunnison County, including the rodeo, parade, dances, breast cancer awareness, and funding breast cancer support programs.


Say hello to our Patient Transportation Vehicles, Bucky, Tuffy, and Betty Ann!

2020 TETWP Patient Transportation FleetRead more about how Cattlemen’s Days Tough Enough to Wear Pink is helping patients reach their appointments safely and comfortably with our patient transportation vehicles, Bucky, Tuffy, and Betty Ann. Driver volunteers needed! Please see the information at the bottom of this page if you would like to volunteer to drive one of our transportation vehicles.  Thank you to Sky High Offroad for keeping Bucky, Tuffy, and Betty Ann in tip-top shape from their tires to oil changes.

How We Have Helped the Gunnison Valley

According to a 2016 Community Health Needs Assessment, cancer care is one of the highest priority needs identified by our community. To address this need, Cattlemen’s Days Tough Enough to Wear Pink has helped in the following ways:

  • Total fundraising to date since 2005 is $4,325,000.
  • 2021 Cattlemen’s Days Fundraising Events raised $583,000.
  • 2020 fundraising campaigns raised $557,000.
  • 2020 $150,000 purchase of Breast MRI Coil
  • 2019 $160,000 purchase of a Breast Stereotactic Biopsy Device.
  • mammography-equipment2017 $370,000.00 purchase of a Hologic 3D Tomosynthesis Mammography Machine.
    • Proven to detect 20%-65% more invasive breast cancers compared to 2D alone, an average increase of 41%.
    • Proven to reduce callbacks by up to 40% compared to 2D alone.
    • FDA approved as superior for women with dense breasts compared to 2D alone.
  • $95,000 funded in mammograms, ultrasounds, and biopsies since 2013 for uninsured or underinsured Gunnison Valley residents. In 2020 alone, TETWP has funded more than $25,000 to cover the cost of life-saving breast cancer screenings for those who do not have health insurance coverage.
  • Over $1,100,000 has been used since 2006 to purchase equipment (3D Tomosynthesis, ultrasound, digital mammography, stereotactic biopsy, PINK robes and warmers) to expand breast cancer services at the hospital as part of a comprehensive strategic plan with Gunnison Valley Hospital to make this the best small town breast cancer facility in the US.
  • $36,000.00 – to support the salary for the Oncology Nurse Navigator hired to help all cancer patients in the Gunnison Valley to navigate the complexities of treatments, medications, insurance, transportation, and provide support and assistance throughout all stages of the cancer continuum.  Tough Enough To Wear Pink covers 30% of the salary for this position.
  • “Tuffy” the Transportation Ram Truck purchased in 2016, “Bucky” the Dodge Durango purchased in 2018, and “Betty Ann” the Ford Explorer purchased in 2020 help all cancer patients get to their out of town medical appointments safely and comfortably.  They have traveled over 95,000 miles across the state. TETWP welcomed a third vehicle, Betty Ann,
    donated in 2020!
  • $124,000 granted since 2015 through the Friends of Pink program to help individuals in the Gunnison Valley who were impacted financially due to a breast cancer diagnosis (lost wages, travel expenses for treatment, etc.).
  • $10,000 in funding the honorary Edie Gibson “Make It A Great Day” program which helps Gunnison Valley residents who are diagnosed with cancer by providing coupons for them and their caregivers to utilize the therapy services of Integrative Therapies.
  • $10,000 to fund Mammo Mondays.  A nice treat providing patients with a relaxing massage or reiki after having their annual mammogram at GVH.
  • $16,000 since 2019 through Lucy’s House providing lodging assistance to individuals with any type of cancer.
  • $2,000 to Casting for Recovery to send two Gunnison County Ladies to the 2018 Fly Fishing Retreat for breast cancer survivors in Redstone, CO.

“Gunnison Valley Health and Tough Enough To Wear Pink have collaborated on a strategic plan to bring the best in breast care services to the Valley. We could not have done this without the support of Tough Enough to Wear Pink. ”    

– Rob Santilli, CEO Gunnison Valley Health

“GVH has one of the strongest rural mammography programs in the state of Colorado and the Gunnison community should be proud of this service.”    

– Inspector, Colorado Department of Health and Human Services

Stay up to date with the latest Cattlemen’s Days Tough Enough to Wear Pink (TETWP) news at our Facebook page.

Patients: click here for the Patient Assistance Fund Application PDF or DOCX.


Thank You, Sponsors!

Thank you to our incredible sponsors. You have made a big difference!

Grand Sponsors: Dorothy and Norman Eastwood and Russ & Celina Harrison.

Special Program Sponsors: Bucky the Cancer Transportation Vehicle Sponsors, Carol Ann May & Jim Saindon; Lucy’s House, Dorothy & Norman Eastwood.

Gold Buckle Sponsors: Castle Creek Ranch – Bill & Suzanne Sullivan, Castleton Ranch, Kay Gentry, Gunnison Valley Health, Ren & Gloria Kern,  Carol Ann May & Jim Saindon, Navigator Oil & Minerals – Jack & Mary Blake, Rockhouse Ranch – Bob & Ann Osbourne, Carolyn & Bill Roach, Derek & Lisa Taaca, Tough Enough to Wear Pink, and Wrangler.

Please click here to see a full list of sponsors.


Grand Sponsor Eastwood Multi Family

Grand Harrison

Grand Sponsor Blake Navigator Oil and Minerals

Grand Sponsor Walter Family Foundation

Grand Sponsor Witt

Thank You Sponsors

Gold Buckle 291 Colorado Whiskey

Gold Buckle Benisch

Castle Creek RanchGold Buckle Castleton Ranch

Gold Buckle Kay GentryGunnison Valley Health

Gold Buckle Kern Family



Gold Buckle Rock House Ranchy

Gold Buckle Carolyn and Gerald Roach

Derek & Lisa Taaca




Cattlemen’s Days Tough Enough to Wear Pink in the Community

Listen to the Western Sports Round-up radio interview

Heidi Sherratt was interviewed on Western Sports Round-up.  The interview gives an excellent history and information about Cattlemen’s Days and Cattlemen’s Days Tough Enough to Wear Pink.  


Volunteers NeededBucky, Tuffy, & Betty Ann Drivers Needed

Would you like to volunteer to drive breast cancer patients to breast cancer clinics or hospitals? Listen to this KBUT interview for more information. Please fill out the contact form below if you would like to volunteer to drive or fill one of our other volunteer positions. We appreciate your kindness!

I would like to volunteer!

15 + 13 =